Research & diagnosis
Accelerated desk research, market synthesis and competitive reads in hours, not weeks.
STRATEGY · BRANDING · CONTENT · APPLIED AI
Creative thinking
that moves brands,
businesses and ideas.
Sababa works on communication strategy, branding, content and launches through AI applied to research, strategy and execution workflows — more analysis, more ideas, faster delivery. For startups, ad agencies, small businesses and entrepreneurs who need clarity and real positioning.
Let's talk→
What we do45 minutes, no strings · Calendly
+100
Clients served
+20 years
Of creative practice
AI-powered
Integrated workflows
Strategy/Branding/Content/Communication/Launches/Applied creativity/Strategy/Branding/Content/Communication/Launches/Applied creativity/
What we do
Clear scope,
clear timeline,
clear outcome.
Modular blocks of strategy, branding, communication and content — accelerated by AI where it makes sense. Every project becomes a clear scope, with direction and objective deliverables.
Communication strategy
Before burning your media budget, let’s define what the brand says, how it says it, and where.
Branding & positioning
A brand with its own discourse, symbol, and territory—ready to scale without dilution.
Concepts & business ideas
Creative facilitation for new products, formulas, and pivots—lean method, decision-focused.
Product or service launch
From narrative to go-to-market, with a single connecting thread. A launch that isn’t born crooked.
Content plan
Editorial, social, and brand content with rhythm and relevance—the whole year planned out.
Digital creation & strategic support
On-demand creative squad, sprints, and mentoring. An extension of your team, without the fixed agency cost.
Applied AI
AI is part of the
method, not an
add-on.
We use AI throughout the process — from research to delivery — to speed up analysis, structure ideas and save time where the machine is good, so we can invest where humans are irreplaceable.
Decisions are human. Execution is accelerated.
Ideation & brainstorming
Hypothesis generation and testing, expansion of creative territory, strategic curation.
Copy & content
Drafts, variations and brand-calibrated tone of voice — the team refines, AI multiplies.
Organization & delivery
Structuring decks, plans and scripts with more speed and consistency.
Who it's for
For those building
their next
step.
Startups, ad agencies, small businesses and new entrepreneurs who need clarity, direction and creativity to grow.
Startups
Teams that need narrative, positioning and go-to-market without the bureaucracy.
Small businesses
Businesses that want to reorganize, communicate better and find new opportunities.
Ad agencies
Creative teams looking for strategic reinforcement, brand direction or ad-hoc account support.
New founders
People starting out who need a partner to structure ideas and make decisions.
HOW WE START
From first coffee to kickoff in two weeks.
- 01
First call
45 minutes to understand the challenge and what's at stake. No cost, no strings.
- 02
Scoped proposal
Right scope, timeline, team and investment — all closed, no surprises.
- 03
Kickoff within 2 weeks
Once the scope is closed, we start. Every service has a clear rhythm and deliverables.
How we work
Three pillars.
One mindset.
Strategy comes first. Focus, collaboration and energy are what ensure better decisions and more creative outcomes.
Focus
01 / 03Be present.
One thing at a time. Attention to detail separates good ideas from good delivery.
Collab
02 / 03Do it together.
We build with different minds. Diversity is method, not talking point.
Energy
03 / 03Wake up.
The energy you bring to the room defines the quality of what you deliver.
Who we are
A creative
thinking studio.
Sababa is a house of communication strategy, branding and creation. We use facilitation as a method — not a service — to reach faster and sharper decisions, with focus and real collaboration between those involved.
We walk alongside you. We seek innovation with you.
We were born from the conviction that applied creativity transforms businesses. We work with a diverse network of partners and scale the team according to each project.
WorkshopSprintSeminarWebinarMeetingSession
Strategy + Branded Content + AI, with a facilitation method.
Communication Strategist · Branded Content · Branding · Content & AI
Sababa is the expression of my journey. For years, I worked as a copywriter and strategic planner in communication agencies — writing, planning and, above all, thinking about how brands should behave and communicate with people.
Over the years, working on different projects with major brands, together with the experience of running my own businesses in hospitality, cleaning and sports, showed me how much distinct contexts can teach. That mix — between the corporate world and small business — reinforced my belief that culture and initiative make all the difference in results.
Today I deliver strategy, branding and content by combining creative thinking, Branded Content and applied AI. Sprints, workshops and facilitated sessions to move from briefing to done — with method, collaboration and the courage to face the unknown.
Coca-ColaL'OréalNestléFerrero RocherCarrefourHSBCFord
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.”
Cases
Processes that turned into results.
A sample of projects where strategy, narrative and creation went through the brand end to end.
Auto · Brand platform01
Trilhe o novo
Annual communication plan for Troller, Ford's 4x4 brand in Brazil: a platform that reinforces the Troller lifestyle while inviting new audiences to hit the trail.
Brand strategy and creative direction
Branded content · Music and sponsorship02
Eu Sou Flamengo
Content action to debut Clipper’s sponsorship of Flamengo: a new funk anthem for the Nation, featuring the same MCs who defined the 'Rap do Centenário' 21 years prior.
Branded content strategy
Campaign · Seasonal03
Grazi Recebe — Star-studded Christmas
Christmas web series for Ferrero Rocher starring Grazi Massafera: four recipe and DIY decor films distributed in a multiplatform campaign.
Strategy
Branded content · Contextual media04
Everything that is good goes with Nutella
Over 300 versions of the same film, generated by Vogon, to insert Nutella into every consumer search context on YouTube—from movies and series to music and sports.
Content strategy
Promo · Street activation05
Corda na Rua Promotion
A team of 63 performers in yellow and red streetclothes transformed jump rope into a street spectacle—first unbranded to spark rumors, then signed by Coca-Cola, across five capitals.
Creative
Campaign · Technology launch06
Evox — beauty made to last
A campaign presenting Evox technology as the natural upgrade to Stainless Steel, organized around the consumer journey—from discovery to purchase.
STRATEGY · VIEW CASE →
Branded content · Collaborative launch07
Travessia
A collaborative launch between Therezópolis and Bohemia transformed into branded content: a Belgian Tripel with ponkan aroma and a brand narrative about the crossing between Petrópolis and Teresópolis.
Branded content strategy and editorial construction
Launch · Activation and influencers08
Pão de Queijo Fit — healthy life with more flavor
The debut of Forno de Minas' Pão de Queijo Fit—whole grain, multigrain, gluten-free, lactose-free, a source of fiber, calcium, and protein—translated into an integrated content, influencer, and live experience campaign.
Launch strategy
CRM · Relationship and sales09
Achados Marisa
A continuous relationship and sales strategy that transformed shopping behavior into recurrence, value, and results for Marisa Card members.
STRATEGY · VIEW CASE →
Brand platform · Annual content10
Mahogany — Sinta essa Festa
A brand and content platform that transformed the world of parties into a strategic territory for Mahogany throughout the year, aligning store, product, direct sales, and e-commerce under the same sensory discourse.
Brand strategy and platform
Brands that came through the room
- Ford
- Ferrero Rocher
- Nutella
- Lojas Marisa
- HSBC
- Mahogany
- Leroy Merlin
- Coca-Cola
- Nestlé
- Fiat
- Pioneer
- Clipper
- L'Oréal
- Chevron
- Carrefour
- Calosense
- Gamesmart
- MySpy
Ready to start?
Let's think
together about the
next big thing.
Let's talk →
An initial 45-minute call, no strings attached
Send a messageWhatsApp directhello@sababacreative.comContact
Let's
talk.
Tell us about your project, challenge or idea. We reply within 24 business hours.
- +351 911 771 835