Ideas
Notes on method, strategy and applied AI.
What we learn facilitating, positioning and launching brands — written plainly, with no jargon and no magic recipes.
All articles
Branding8 min readHow to build a brand platform that survives daily work
A brand platform isn't a beautiful document: it's the set of decisions that lets a team say no. This is the path we use, from diagnosis to brand book.
Read article →
Method6 min readWhat a creative strategy sprint is — and when it makes sense
Not every problem needs a three-month project. The sprint concentrates diagnosis, decision and creative direction into a short window, with something actionable at the end.
Read article →
Applied AI7 min readAI in strategy and content workflows: what actually works
AI doesn't replace strategic judgement. It replaces the time spent getting to the point where judgement is possible. Where we use it, and where we deliberately don't.
Read article →
Launches9 min readPreparing a launch: from narrative to go-to-market
Launches fail less from lack of budget and more from lack of narrative. What to define before buying the first media, channel by channel.
Read article →