Branding & positioning
For startups being born, businesses repositioning, or brands that have started playing in a different league. We build the DNA and the way the brand speaks, thinks, and exists.
- Duration
- 6 to 10 weeks
- Format
- Remote or in-person
The promise
A brand with its own discourse, symbol, and territory—ready to scale without dilution.
Who it's for
- Startups in early-stage positioning or rebranding.
- Established businesses with outdated identities.
- Founders aligning product, brand, and narrative.
What's included
Diagnosis
- Market analysis
- Competitor analysis
- Brand analysis
- Audience analysis and definition
- Diagnosis
Strategy
- Brand DNA
- Best practices (benchmarks from parallel universes delivering similar benefits)
- Conceptualization
Expression
- Tone of voice
- Look, speak and think
Audience
- Audience analysis
- Persona (audience)
How it works
- 01
Immersion
Business, audience, and competitive terrain on the table.
- 02
DNA
Purpose, values, concept, and personality—the foundation.
- 03
Expression
Tone of voice and 'look, speak and think' translating DNA into action.
- 04
Activation
A living brand book so the team, agencies, and partners speak the same language.
Immersion formats
Imersão rápida
Mergulho ágil para destravar a estratégia em poucos dias.
Includes
- · Desk research
Imersão profunda
Mergulho completo, com escuta de quem vive a marca por dentro e por fora.
Includes
- · Desk research
- · Visita ao cliente
- · Workshop com o time
FAQ
- Does it include visual identity?
- We deliver the strategic base and the look, speak and think. Complete visual design is available as an add-on with partners.
- Is it for partial rebranding?
- Yes—we adjust depth and focus accordingly.
- Do you facilitate the workshops?
- Yes. Facilitation is our primary method.
