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Package · Go-to-market
Product or service launch
Positioning, key message, channel plan, and support content—what’s needed for your launch to have history and rhythm.
- Duration
- 6 to 8 weeks
- Format
- Remote or in-person · launch plan + content matrix
The promise
From narrative to go-to-market, with a single connecting thread. A launch that isn’t born crooked.
Who it's for
- Startups launching a product, feature, or line in the coming months.
- Teams aligning marketing, sales, and product in the same story.
- Agencies building a go-to-market for their client.
What's included
Strategy
- Diagnosis
- Conceptualization
- Strategic direction
Expression
- Tone of voice
- Look, speak and think
Go-to-market
- Communication plan
- Role of communication channels
Content
- Content plan
- Content matrix
- Monthly tactical plan
How it works
- 01
Immersion
Product, target audience, and competitive context.
- 02
Narrative
Launch concept, key message, and tone for each touchpoint.
- 03
Plan
Channel strategy, launch phases, and the role of each piece.
- 04
Sustainability
Matrix and tactical plan for the first months post-launch.
Immersion formats
Imersão profunda
Mergulho completo, com escuta de quem vive a marca por dentro e por fora.
Includes
- · Desk research
- · Visita ao cliente
- · Workshop com o time
FAQ
- Do you produce campaign assets?
- We script and direct. Production is handled by partners or your team.
- Do you work with performance?
- We define the strategy and measurement. Media execution stays with your agency or team.
- Can we start with a set date?
- Yes—we adjust the pace to the go-to-market calendar.
