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Package · Innovation
Concepts & business ideas
When the challenge isn't communicating, but deciding. We sit with the team, dive into the problem, and come out with testable hypotheses.
- Duration
- 3 to 5 weeks
- Format
- In-person workshops + deck deliverables
The promise
Creative facilitation for new products, formulas, and pivots—lean method, decision-focused.
Who it's for
- Founders facing a strategic decision.
- Product teams exploring new services or revenue streams.
- Startups pivoting that need clarity before investing.
What's included
Diagnosis
- Market analysis
- Competitor analysis
- Audience analysis and definition
Inspiração
- Best practices (benchmarks from parallel universes delivering similar benefits)
Ideação
- Brand DNA
- Conceptualization
- Strategic direction
How it works
- 01
Immersion
Desk research and workshop with decision-makers.
- 02
Mapping
Market, audience, and best practices in parallel universes.
- 03
Ideation
Facilitated sessions to generate, filter, and prioritize concepts.
- 04
Direction
Clear hypotheses, next steps, and validation criteria.
Immersion formats
Imersão profunda
Mergulho completo, com escuta de quem vive a marca por dentro e por fora.
Includes
- · Desk research
- · Visita ao cliente
- · Workshop com o time
FAQ
- Do you prototype the product?
- No. We deliver the concept, direction, and hypothesis. Prototyping stays with your team or partners.
- How many sessions?
- Typically 2 to 4 workshops interspersed with synthesis.
- Does it work for large companies?
- Yes—it's great for unfreezing decisions stuck between departments.
