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Package · Strategy
Communication strategy
For when the brand communicates a lot but converts little. Diagnosis, concept, tone, and channel plan—lean, actionable, made to run with small teams.
- Duration
- 4 to 6 weeks
- Format
- Remote or in-person
The promise
Before burning your media budget, let’s define what the brand says, how it says it, and where.
Who it's for
- Startups without a CMO that need to stop winging their discourse.
- Lean marketing teams aligning agencies and freelancers.
- Agencies that want a strategic foundation before moving to creative.
What's included
Diagnosis
- Market analysis
- Competitor analysis
- Brand analysis
- Audience analysis and definition
- Diagnosis
Strategy
- Conceptualization
Audience
- Persona (audience)
Plan
- Strategic direction
- Communication plan
- Role of communication channels
How it works
- 01
Immersion
Kickoff, desk research, and audience reading.
- 02
Diagnosis
What's stuck, what works, where the opportunity lies.
- 03
Direction
Concept, tone of voice, and the role of each channel in a single narrative.
- 04
Plan
Prioritized communication plan with measurement KPIs.
Immersion formats
Imersão rápida
Mergulho ágil para destravar a estratégia em poucos dias.
Includes
- · Desk research
Imersão profunda
Mergulho completo, com escuta de quem vive a marca por dentro e por fora.
Includes
- · Desk research
- · Visita ao cliente
- · Workshop com o time
FAQ
- Do you also execute the campaigns?
- We are the strategic brain. Execution stays with your agency, freelancers, or team—we deliver sufficient direction to produce.
- Does it work for early-stage startups?
- Yes. We adapt the depth to the stage and the budget.
- Can I hire just one part?
- Yes—we finalize the scope during the kickoff.
