Back to services
Package · Content
Content plan
This package organizes what the brand has to say throughout the year: matrix, pillars, calendar, and month-by-month tactics.
- Duration
- 3 to 5 weeks
- Format
- Remote · annual plan + live monthly tactical plan
The promise
Editorial, social, and brand content with rhythm and relevance—the whole year planned out.
Who it's for
- Startups with an active digital presence but no cohesive thread.
- Social/CRM teams that need to stop producing on the fly.
- B2B brands building authority without becoming a post factory.
What's included
Strategy
- Content plan
- Content matrix
Execution
- Annual plan
- Monthly tactical plan
How it works
- 01
Immersion
What the brand already does and what the audience consumes.
- 02
Matrix
Pillars, formats, and content roles per channel.
- 03
Annual plan
Macro calendar with key moments, campaigns, and seasonality.
- 04
Tactical
Month-by-month detailing, ready for production.
Immersion formats
Imersão rápida
Mergulho ágil para destravar a estratégia em poucos dias.
Includes
- · Desk research
FAQ
- Do you produce the content?
- The package is planning. Production is available as a continuous add-on via a dedicated squad.
- Does it work for B2B?
- Yes—a significant portion of our plans are for B2B brands.
- Does it include metrics?
- Yes, we define KPIs for each content pillar.